Interview | Simon Kallquist

Simon Kallquist
Simon Kallquist

Simon Kallquist, Concealed Wines (Svezia)

Which is the potentiality of the Italian wine in your market?

Big potential, almost 40 % of al red wine wine Sweden is from Italy

Could you tell me which is (are) the new popular wine(s) in your market? (Italian or not)

Passito, Ripasso e Procecco.

Which is the main sales channel in your Country?

The monopoly Systembolaget

How do you think the Italian producers could improve the perception of Italian wine in your market?

By having better labels.

What do you think about wine rating in the main guides? Could it helps to sell the wine?


What about the wine knowledge of consumers in your market? Which is the trend?

The consumer gets more knowledge everyday, but at the same time there is also a big group that only buys on the label design.

Which are the main mistakes of the Italian producers? Do you have any suggestion for new producers that aim to introduce their wines in your market?

But money end effort to make a clean label and name the wines with easy names that is easy to pronounce and remember also for a consumer that isnĀ“t speaking Italian.

Which is the wine Country with the strongest growing trend in your market?

Italy and France are getting strong again!